This is from LiveMint. They say that Indians rank third in the world in terms of being brand conscious. The study further says that Indians are not only conscious about the imported brands but also know about the domestic brands as well. Heres a quote –
In a luxury brands survey conducted by The Nielsen Company, a global information and media research company, India ranked third after Greece and Hong Kong in the list of most brand conscious countries in the world.
And if you look at it, its true! Heck, I just bought an iPod … I would categorize Apple as a luxury brand. Just take a look around you, and you will see brands everywhere …
- He is an IIM grad
- I just took a Kingfisher flight, the air hostesses were worth it
- Moods please
- It’s a SONY
- One Signature large please
Need I say more?