You must have seen those ads – “What an Idea! Sirji!!” of Abhishek Bachhan and how having a generic phone number ensures that all problems due to differences in caste, sect, religion are removed. Novel way to target and position yourself to the masses indeed.
Come to the streets of Mumbai, there you see a different picture. Idea ads have celebrities declaring proudly, that they have an Idea Mumbai No., and that makes them a Mumbaikar. The niche is well defined and it does have an appeal to it. I consider myself a Mumbaikar, but would I go to the extent of getting an Idea Mumbai No. :-P. But it’s a good ad nonetheless.
So in one case, Idea is seen generalizing their service offering, whereas in the other, the same offering (viz., the phone number that you get) is a way of defining and segregating the masses. Interesting, wouldn’t you say? Kind of like Glocalisation.
Its an expression that Barney, from How I met your Mother (one of my favorite sitcoms) often says. Was going through daily RSS, when I came across this … a jacket for geeks who cant make their own pick-up lines. A small printer is fitted into the jacket along with sensors near the arms and heart to detect that change in the heart rate :-).
And voila!! You can be a casanova as well. Here’s a video demo of that piece!!
Our recruitment advertisement that we had put in TOI got the Pink Slip Award for best recruitment ad. Kudos Ethames!!
Do tell me this … I dont think so, then again some ads like these make me think that I just might be writing Chick Lit. Seriously considering taking down this Ad-Sense module. Better to be individualistic than capitalistic, eh?
Then again … I am an optimist 🙂
I was watching the idiot box when I was at home, when I saw the new IBM ad. Here’s its original one.
And then it struck me. How true is this? Especially for IIM grads :-). When we were at IIM-Indore, we had this urge to name almost all initiatives with the letter I. And all the initiatives would have some words starting from I to connote the message, mantra, dictum, et al.
Always it was something like ideation, incubation, inspiration, innovation, etc. etc. … you got the drift right?
What we did not think was I for Implementation. That word strikes us right in the middle of our eyes the moment we start our work, since up till that point the majority of us are involved in theory and not practice. Hence ideas, innovations, strategies, etc… and not roll-out plans, implementation plans, work schedules. Even as I am typing these words, the earlier ones seem more glamorous than the later. Its not that we made out elaborate plans and never fulfilled them when we were students, we managed to get them done as well. Just, that it amuses me that most of us are geared to do the strategies rather than the execution.
Interesting, huh … sort of like Lions for Lambs :-), just a 6.2 on IMDB.