Shaadi 2.0

No, its not about collaborative marriage over the web :-). Amol gave me this crazy idea. We were discussing the Indian SMS site, Vakow which enables us to push normal SMS into a web-based RSS/Atom feed. There are about a gazillion applications for an RSS feed. Well, this is just one such mashup between a practical application of Vakow and Google Reader.

Well to be honest, the title of the blog should not be Shaadi 2.0, but rather Event 2.0, but since we are using the my marriage as the event to cover, I decided to name the title so, well ..  and this one is more exciting na? So here is what we did.

  1. Register on Vakow, get a username and have your phone number associated with that username, so that you can SMS messages to your Vakow id.
  2. You are on track now, and you should be able to post a feed … now that your feed is set, we just need to integrate that feed with my marriage feed
  3. Send me the RSS link, I will add it in my Google Reader public folder, and voila!! You can view the sample page here.

People who cannot attend the wedding in person can keep on hitting the RSS page for an up-to-date status.

Twitter uses

I have posted earlier on Twitter as well, but this time, its for a more practical purpose. It is on how to use this web tool to market your site online, to get those readers/customers to your portal. Social media is a powerful thing, and using it to promote your product/service online at minimal cost is even better 🙂

So here are a few ways you can use twitter to tweet your way to more hits.

  1. Have an RSS Feed on your site, if it is content based, eg. Crazy Engineers, put that RSS in Twitterfeed, and push out regular updates through twitter! Similar updates can then be sent to your twitter of your blog/corporate blog as well.
  2. Once you have your twitter account setup and your tweets are flowing a-go-go, then you can have your social networking accounts like Facebook, to display the same tweet.
  3. Take care not to over do the feeds, since your followers can get bugged with you. I know a few friends who have complained of me tweeting of what songs I am listening to and all that jazz, so keep a filter on those feeds.
  4. It also helps if you are tweeting every once in a while by yourself, so you get a more human face. For eg. Zappos’ CEO, Tony Hsieh is there on twitter, and he actively tweets about his daily routine. How cool is that, direct access to a firms CEO, can you be more customer-centric?
  5. Use twitter for simple market surveys, qualitative and quantitative as well. For eg. You can tweet, “What do you think is going to happen to the Indian economy?”, the answers would be more than enough to put forth a blog post. Later, you can tweet that post url, and there is a likely chance that people who participated in your twitisurvey would also read your post

Try it out, give twitter a twhirl!!

 

Related Links:-

Pipes, Twits and Feeds

Microblogging

We need more products

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With the changes in the US economy, India is feeling the ripple effects pretty early on. Even before the financial giants announced to the world that they are either wrapping up or being taken over, the Indian IT sector knew that times were going to be hard. Layoffs are bound to follow. The dotcom bust 2.0 is here :-). I had earlier written about this on my previous blog. A senior management professional at TechMahindra had predicted this as early as August 2006.

If you see the graph above, the dependence of the Indian economy lies largely with the Service sector, and that dependence has been growing constantly over the past years. We had the green revolution to bolster our agricultural sector, over the past decade, we have seen the IT revolution, that has significantly bolstered our services contribution to the GDP. I know this is obvious to most of you … but did we all see it coming? And if we did see it coming, then how come none of us sat up and took action.

Would we now try to start a belated industrial revolution, giving more priority for a product-based economy instead of a service-based economy? Can we see the contribution of Indian industry to our nation’s GDP increase? Or will our aam aadmi continue giving service to the firangs, depending on derived demand to earn his daily bread.

Smokers Beware

cigarette_burning I am generally a tolerant person, but I have decided to step up my protest against smoking. Quite a few of my friends smoke (you know who you are!!). Is it not unfair, to smoke it every day, it’s almost criminal. You are not only killing yourself (which is OK with me), but you are also polluting the air for your peers. Thankfully most of the people I know are considerate enough to remove themselves off the premises and go for a smoke. Out in the office corridors, or just outside the restaurant, et al. Have I got some news for them!?!

From Oct. 2, 2008, the Government of India will put a ban on smoking on private AND public premises. Punishable with a fine of Rs. 200/- (to be hiked to Rs. 1200/- soon). These fines can not only be exercised by policemen, but also by school-teachers, bus drivers, motor-men, social workers, etc. Restaurants who have a smoking section will have to keep that in a separate enclosure with a separate ventilation. Employers will be fined a heft Rs. 5000/- per employee. Whoooweee!!! I hope they increase the tax on cigarettes as well.

Let the smokers burn in their own heaven!! Sing the song with me fellows – Bh3nch0d Sutta, Sutta na mila …